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The collection / Natural ingredients

MAQBOOLA · HIBISCUS / KARKADEH

Hibiscus. Naturally distinctive.

From Sudanese calyces to retail packs and beverage ideas. Explore the ingredient, understand the handling, and build a specification around your market.

Discuss your hibiscus order ↗
Hibiscus sabdariffaWhole · Cut · Powder
Maqboola hibiscus range with Arabic and English packs and drink bottles
01 / The ingredient

A calyx, not just a flower.

The fleshy calyces surrounding the seed capsule are harvested and dried. This is the familiar tart, red ingredient used for karkadeh.

01

Botanical identity

Hibiscus sabdariffa, also called roselle. Specify the plant part and variety when comparing samples.

02

Colour & character

Anthocyanin pigments contribute to the red colour; organic acids contribute tartness. Colour intensity varies with raw material and preparation.

03

Start with the application

A tea blend, an extraction line and a retail pouch need different particle sizes and handling. Choose the specification before the pack design.

FAO · Hibiscus post-harvest handbook (2004) · Food Chemistry · 2014

02 / Product formats

One ingredient. Different markets.

Build a range around the way your customers buy and use hibiscus.

01

Whole dried calyces

For visible botanical blends, loose infusion and retail pouches. Agree the proportion of intact calyces and broken material.

02

Cut & sifted

For tea bags and controlled blending. Specify the cut size, sieve range and permitted fine fraction.

03

Hibiscus powder

Ground calyces for formulation trials. Ground powder is not automatically soluble: instant extracts are a different specification.

04

Hibiscus drinks

Discuss 300 mL, 500 mL and 1 L bottles. Recipe, sweetening, processing, shelf life and label compliance require agreement before supply.

Arabic and English packs share one identity. Artwork language, net weight and mandatory product information are agreed for the destination market.
03 / Bulk packing

Practical packaging. Protected product.

Dried hibiscus is light and bulky. A pack must suit the material—not just a number on the label.

01

Woven sacks

Ordinary woven outer sacks with a suitable food-contact liner where required. Specify closure, liner and stacking conditions with the supplier.

02

Compressed bales

Useful when shipment volume matters. Agree compression and protection without accepting excessive breakage. Confirm the actual packed dimensions.

03

50 kg or 100 kg?

Treat these as requirements to assess, not universal sack sizes. Feasibility depends on density, compression and safe handling; smaller packs may be more practical.

Woven hibiscus sacks and compressed bales stored on pallets

Keep packs dry, protected from light, off the floor and separated from strong odours.

04 / The journey

Follow the product, step by step.

A sourcing route to plan around your order. Ports, services and delivery terms are confirmed for each shipment.

01Sudan02Port Sudan03Jebel Ali / Dubai04Your market
Harvest & separation
01 / 05

Harvest & separation

Select mature calyces, separate seed capsules and prevent contact with soil. Keep lots identifiable from the start.

Drying, cleaning & sorting
02 / 05

Drying, cleaning & sorting

Dry under controlled, hygienic conditions. Remove stems and foreign material, then check the agreed moisture and cut quality before packing.

Lot preparation in Sudan
03 / 05

Lot preparation in Sudan

Weigh, close and label the packs. Record lot references, inspect pallets and retain an agreed reference sample.

Container preparation & port handling
04 / 05

Container preparation & port handling

Check that the container is dry, clean and free from odour. Agree stowage, moisture protection, seal records and shipping documentation.

Receiving & market-ready packing
05 / 05

Receiving & market-ready packing

Reconcile seals, quantities and lots at receiving. Where repacking is agreed, preserve traceability and use approved food-contact packs and artwork.

Port information: Sudan Sea Ports Corporation

05 / Quality

A good order starts with a clear specification.

Use this checklist when comparing samples and quotations. Acceptance limits and test methods must be agreed for the intended use and destination.

What to checkWhat to agree
Identity & originSpecies, plant part, declared origin and lot reference.
Appearance & aromaColour, characteristic aroma and freedom from musty odour.
Grade & particle sizeWhole or cut material, sieve range, broken fraction and fines.
MoistureAgreed limit, sampling procedure and measurement method.
Foreign matterStems, seeds, stones and other unwanted material.
Food safetyMicrobiological criteria and relevant contaminant/residue checks.
Packaging & traceabilityNet weight, liner, closure, batch labelling and storage instructions.
DocumentsAgreed analysis report, origin and destination-required documents.

CBI · Market-entry and packaging guidance

06 / Around the world

Different names. A shared love of hibiscus.

Serving traditions offer ideas for your range—not a single recipe for every market.

01

Sudan & Egypt · Karkadeh

Served hot or chilled, with sweetness adjusted to taste.

02

Senegal · Bissap

A familiar hibiscus drink, often served chilled.

03

Mexico · Jamaica

Agua de jamaica brings hibiscus into the refreshing aguas frescas tradition.

04

Caribbean · Sorrel

Hibiscus drinks may be paired with ginger and spices. Recipes vary by place and household.

Hibiscus drinks and a modest café serving with preserve

Beyond the cup

Explore syrups, preserves, jellies, sauces and frozen desserts. Test flavour, acidity and colour in the actual recipe: heat and formulation can change the result.

Other parts of the roselle plant have separate uses: leaves as vegetables in some cuisines, and stems as a fibre source. These are distinct from the dried calyces offered for beverages.

World Agroforestry · Hibiscus sabdariffa
07 / Research

What does the research actually say?

Research on hibiscus preparations is interesting, but it is not a clinical claim for a particular bag, powder or bottle.

2015

Five trials, 390 participants

This meta-analysis reported reductions in blood pressure and called for further well-designed trials.

Read the published review ↗
2021

Thirteen trials, 1,205 participants

The review examined blood-pressure outcomes across different comparisons and highlighted the need for longer studies.

Read the published review ↗
2022

Seventeen clinical trials

A wider review found promising blood-pressure results, with substantial variation between studies. Optimal preparation, dose and duration remain uncertain.

Read the published review ↗
Enjoy hibiscus as a food or drink, not as a replacement for treatment. If you take blood-pressure medicine or plan concentrated preparations for health purposes, discuss this with a qualified clinician.
08 / BUYER QUESTIONS

The details worth settling early.

Is powder the same as instant hibiscus?

No. Milled calyces can remain suspended or settle. A soluble extract has a different process and specification; ask which material is being quoted.

Can I request my own pack size and language?

Yes—include your target weight or volume, Arabic or English artwork, annual demand and destination. Feasibility, minimum quantities and label approval form part of the quotation.

What shelf life should I use?

Use the validated shelf life for the actual product, process and packaging. A dry calyx and a bottled drink must not share an assumed expiry period.

What should I send with my enquiry?

Product form, intended use, quantity, packing, destination and required tests. If you have a reference sample or specification, mention it so the offer can be compared fairly.

FROM REQUIREMENT TO QUOTATION

Let’s shape your hibiscus order.

Tell us the form, quantity and destination. We will review the specification and commercial options with you.

Request a quotation ↗